Apple has finally showed what will be it's next big thing.
It's called CarPlay, and also if the rumors had (as usually) anticipated it, Apple's intention will be to enter in the world of smartcars.
CarPlay is an in-car infotainment system that will lets you connect with your iOs device (iphone>5 supported) with your car and will be shown for the first time at Geneva Motor Show (6->16 March 2014).
CarPlay will let iPhone users make calls, access messages, use Maps, support various third party application (like Spotify) using Siri-based voice and touch controls.
The first cars that will introduce this technology will be Ferrari, Mercedes and Volvo, followed in the next years by almost all the others.
Talking about the concept..
CarPlay is not actually an innovation. There are a lot of other softwares implemented in cars that do more or less the same (the possibility to use third party application is a actually the only plus).
But we all know also that Apple has made the simplicity of the software the fingerprint of the company and this make the difference on the user.
My 2 cents fot this new product.
Bet on it.
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