lunedì 27 gennaio 2014

South Korea will fly at the speed of light

Huge investments announced wednesday by the South Korean Ministry of Education, Science and Technology.
It will invest 1.5$ bilion to develop the 5g technology that will reach 1.000 time the speed of the LTE tech.
It will allow to download files of 800mb in ONE second.



The plan see the 5G trial in 2017 and its roll out to the customers in 2020. This will be the key to develop the Ultra-HD streaming, a foundamental business for all the South Korean technological market.

The sad part of the story is to comprehend the gap between the leader of the market and our (european) situation, with the plan of the "Digital Agenda" still in high-sea, and lots of part of the UE still without a broadband connection.



giovedì 23 gennaio 2014

Microsoft and EA pay youtubers for endorsements.. Is that actually so unexpected?

Two days ago a leaked copy of the legal agreement between Microsoft and the most influencers youtubers of Machinima has been showed to the world (3$/1000 views for positive advertising about how good is the xbox one).


Today seems that also EA, with its agreenemt called Ronku, bought the approvation of some famous youtubers for making videos showing how great are games like Fifa 14 (unecessary), Battlefield 4 (completely unnecessary).. and the new Plants vs Zombies 2 (OMG.. really?).
Reason for the great effort took to make a good review video for PvsZ2, EA has increased the pay per views to 10$/1000.
A good affair.



When the leaked copies had been showed hordes of youtuber's fan started to criticize those channels.
But the question is.. Is the fact that the most influencers of the internet get money for advertise so unexpected?
We have to understand the finally internet has gain the power it deserves, and when something became so desirable it's obvious that all the major will be attracted to capitalize this new opportunity.

Btw: I don't blame this youtubers for sign this agreement.

-Be Human-

giovedì 16 gennaio 2014

Winner Taco, the web revolution!


Three years ago the Winner Taco revolution was born on a Facebook's fanpage "Algida, ridacci il Winner Taco" / "Algida, give us back the Winner Taco" (ndr. Algida is the Italian name of a worldwide brand well knowned as Wall's). This facebook fanpage was nudge asking about the rentroduction of the Winner Taco in the market.
For the younger, Winner Taco has been an icon in the '90.
Is an icecream with the typical shape of a mexican taco with a crunchy wafer and an heart of vanilla and caramel ice cream.. and most of all its was advertised with the cooler blinking polar bear in every bar!
It has been considered the BEST ice cream ever, but than (nobody knows why) Algida/Wall's decided to remove it from the market leaving people in their desperations..

But than, thanks to the internet, finally all the requests of the people have reached the Algida/Wall's director that established the reintroduction of Winner Taco in the ice cream markets.
Actually this is the fictionalize story. But the "war" has been cruel.
Algida/Wall's had practically lost the possession of its facebook page. The users were posting photoshopped masterpieces with the Winner Taco as protagonist.

There were no choice for them.. They were surrounded!

venerdì 10 gennaio 2014

Razer Nabu wins the Engadget' special price "Best of CES 2014 - People's Choice"

When the CEO of my beloved gaming-device brand, Min-Liang Tan, opens the presentation of the most important technology conference saying "Razer is NOT a gaming company", my heart started to struggle.
My hero turned his back on me, his fans?


While I was going to look for my new favourite gaming-brand and give fire to all my Razer device in the room, Min clarified that "Razer is a company that design product for gamers".
Like saying we love our job, but don't expect that we keep doing only that, because we want to attack new markets, and became cooler than cooler.
Ok, -I thought- fair enought... Let me keep watching this presentation...
..and so.. Razer Nabu, has been showed in all its beauty.



For its aspect It's a sort of Nike airband 2014.
Details have not been given to the audience and the website promise updates as soon as possible.
The Nabu has 2 OLED screens to control and manage its notifications directly from your wrist.
The introduction of the second screen has the scope of give the possibility to the owners to be more discreet. Infact the smaller one ( 32x32 pixel) show only the icons of the notifications. So if you are in a meeting and you receve a call, you can easily understand what's happening on your smartphone looking at your Nabu.
Turning your wrist you will find an 128x128 screen that give more details about the notification received.
For example the name of the person who is calling you, or a preview of the text.
The movement of the wrist will keep you sensible information hidden from the other.

..But Nabu is not just that..
It can also collect informations about the person who wears it: steps, distance, ecc..
Battery life is estimated of 7days per charge!

I love Nabu. Let's wait more information about the price, but could definitely became a must buy for this 2014.

mercoledì 8 gennaio 2014

Only stupid people never change their mind

“…He gets criticized for changing his opinions, or ‘flip flopping,’ but over a lifetime I’ve seen many people who don’t change and they always get left behind. Smart people learn things, so they change their minds. Only stupid people never change their minds…”

Less than 24h passed, and here's my new post talking about wearable technology.
I was talking about how bad the smartwhacthes looks to me, but then Intel, during CES2014, has presented Edison.



So, the competition about the wearable tech starts to show muscles. During the conferance, infact, Brian Krzanich (CEO) has presented this incredible hardware that has amazed all the audience. With the dimension of an SD card, this computer has a dual core processor, with Linux, bluetooth and WiFi.
The live exhibition in Las Vegas has show some of the potential of the new Intel's gadget. The pc has been tested with a babysuit that combined with some sensor showed some of the baby personal information, such as his temperature and his pulsations.
We're just at the beginning, but we can just imagine what that could bring to the next future.
Just imagine what infinite uses that could have combined, for example, with Google Glasses.
The internet of things seems nearer.





martedì 7 gennaio 2014

Wearable Tech, is this really what technology will looks like?

Movies and books have predict the necessity of wear hypertechnological solutions and bring with us gadgets that could fits for every situation.
Who doesn't want to enter a club, suited up, talking in the shirt's sleeve and introduce himself like "I'm Bond, James Bond".

The reality (ofc) is far away from what authors can imagine, so probabily we have to wait some more years before that could happen.
It all started with Casio's calculators/wathces. So futuristic. So hipster!



Then, for like 10 years, nothing happens. The evolution of the species stopped it's march.
Nike first (nike + means anything for you?), followed by a long list of sports related brand, started to produce brachelets to keep track of customer's athletics abilities and objectives.
It was a good idea.
A well done product, born with a purpose, used and appreciated by milion of customers all over the word.

Then the 2013 comes.
Just when the trend of the big Big BIG (did I said Big?) whatches seemed to be a far away memory, an evil mind decided that 2013 will be the year of the SMARTWHATCHES!!!!!!!
YES. Le'ts wear an unconfortable big screen on our wrists. So we can finally loose diopters trying to read a whatsapp messages on an 1.6-inch screen, or use our smartphone with a smartwhatch on our smartwrist.
I love technology. I love to discover new products. I just don't like smartwathches.

So. Now that 2013 is over.
Let's hope that it was just a dream, a bad dream.